About Us
WELCOME TO THE WORLD OF
PRIMAX was born out of a 50-year family legacy in textiles, but with a fresh perspective. Having grown up surrounded by fabric and craftsmanship, we know the ins and outs of knitwear. Yet, we always felt there was room to do something different, something that truly reflected modern style and comfort.
While our family business laid the foundation, we wanted to revolutionize—something that not only honored the tradition but also pushed it forward. That’s how PRIMAX came to life. We’re all about redefining luxury innerwear, blending premium materials with trendy fits and bold prints.
At PRIMAX, we believe that what’s underneath should feel as good as it looks. We don’t compromise on style, and we definitely don’t compromise on quality. This is more than just innerwear; it’s about confidence, comfort, and stepping into something that’s uniquely you.
Welcome to PRIMAX, where tradition meets innovation, and style meets substance.
At PRIMAX, every step in our production process reflects our unwavering commitment to quality, sustainability, and innovation. From the yarn we select to the final product that reaches your hands, we ensure that each piece meets the highest standards of comfort, durability, and style. Because for us, luxury is more than just a product—it’s a promise.
Our factories are located at the heart of Tirupur, a bustling city in TamilNadu known for its perfection in Knit garments.
We only use the finest high-grade fabric knitted through imported machines to bring you nothing but the best.
We’re committed to not only delivering premium innerwear but also ensuring that our proceses are environmentally responsible. Our sustainable practices prioritize both luxury and the health of our planet.